Pet peeve: Old school media using new media to harass and scold politicians, celebs and other popular people.
It’s fine and dandy to use social media to invite and encourage people to attend events. It’s rude and self centered to try and shame those same people when they don’t attend. The presumption that your ribbon cutting or shmooze-a-palooza is more important than the myriad of other things on that person’s calendar makes you look petty.
Sometimes, your party is happening at the only time that the harangued guest could get an hour alone with the person they love. Sometimes there is a major project being completed. In the darkest of times, people have to attend funerals.
Don’t be antisocial on social media. Don’t be that guy.