“I want to talk about your business slogan, but we’re going to do something else first. Let’s look at the slogans for some of the businesses you know.”

Fifteen minutes of twitchy, fidgeting research later:
“Now, think about all the slogans we just read. Would you like to revise YOUR slogan a little bit?”
“No. I love my slogan.”
“Okay. ‘Bark-bark-meow-meow’ it is.”