Non-profits quietly and thanklessly work to improve the lives of people and the world in which we live. Yet, most people don’t know that they exist. Non-profits need to dive head first into the social media pool. Use every possible opportunity to tell the world who your agency is, what you do and why you do it. Every time there is a story in the news that is connected to your cause, point that story out to people. Post updates to any legislation that is important to your cause. Give your cause a human face. Educate by broadcasting facts and stopping rumors. Be a cheerleader, a town crier and an unrepentant flag waver for your cause.
Be a human being instead of a robot. If someone replies to your posts, answer them. It’s great to link to other people’s writings. It’s good to post about other things in your life. If your writings are entirely about something other than your non-profit, you need to create a separate place for whatever that other thing is that is so important to you.
Don’t write only on your own site. Be vigilant in monitoring online for any mention of your agency or your cause. Listen to what people are saying and let them know you are interested in their input. Talk about events before and after they happen. Encourage others’ to share their stories, pictures and videos.
Non-profits need more money. Everyone knows this. Please don’t let your social media presence become pan handling. Avoid the temptation to ask for money except for one tiny window of time when you have a full-blown campaign to meet a financial goal. After a year of making your cause relevant to new supporters, 48 – 72 hours of intense fundraising will have a much bigger impact than endlessly pimping your PayPal account.
Don’t stop trying. The world needs you right now. Thank you for everything that you do.
third verse: anti-social